Lauren Bliss Martin joined VHHA in 2015 and is the Manager, Program Development & Engagement for VHHA Foundation. Her role, while multi-faceted, includes developing a comprehensive strategic vision for all VHHA and VHHA Foundation programs, overseeing the logistical and operational elements of all programs and events, and working to increase engagement within the VHHA membership and beyond. Lauren also regularly works across departments to strengthen the Foundations support of the VHHA strategic pillars. Prior to joining VHHA, Lauren worked in the Marketing Department with the Charlotte Hornets where she was charged with reinventing marketing and publicity plans to serve as a bridge between the new team and its fan base. Lauren is a Virginia native, but a Tar Heel at heart having received her Bachelor of Arts in Public Relations from the University of North Carolina at Chapel Hill. She is currently pursuing her Master of Business Administration at the University of Richmond Robins School of Business.