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Virginia Hospital & Healthcare Association

Programs and Seminars

Throughout the year, the Association offers various Webinars, Audioconferences, on-site programs and on-line education (carelearning.com) that focuses on health care issues that affect Virginia health systems. View our calendar to see these and other VHHA/VHREF educational offerings throughout the year.

Click on Learn More to download a PDF copy of the brochure. To register for a program, click on Register Now.

NOTES: Registration for a webinar below entitles you to one telephone connection at one location, one master set of handouts (with permission to make additional copies for the participants at your location), one Internet connection and an unlimited number of participants from your organization in one listening room.

VHREF requires payment in advance of any program. You may remit payment online using our secure online credit card system or print your registration confirmation e-mail to request payment by check.

Download this list of nearby hotels (PDF) if overnight room reservations are required in Glen Allen, Virginia, as well as directions to VHHA headquarters in Glen Allen.

Be sure to visit www.carelearning.com for your online educational courses.

Navigating Third Party Information Risk

July 31 (11 a.m. - 12:30 p.m.)
Fee: $200 per connection (1 Audio/1 Internet)

With protected health information easily changing hands between business associates, contractors, and subcontractors breach risk grows exponentially. It’s not enough anymore to hope that a break does not happen and rely on the business associate agreements when they do. Covered entities must take a different approach to help them decide who they should share their PHI with and whom to avoid. In this webinar the audience will explore how third parties can be assessed, analyzed, and managed.

Target audience: CEOs, CFOs, ISOs, CIOs, IT directors, nurse executives, physician leaders

Bundled Payments as a Stepping Stone Toward Population Health

July 31 (1 p.m. - 2 p.m.)
Fee: $200 per connection (1 Audio/1 Internet)

As health systems begin transitioning from fee-for-service to global payment arrangements, bundled payments can serve as an effective model to build experience in core competencies such as managing financial risk, developing care delivery models and increasing integration with aligned physicians. In this session, the presenters will discuss current Medicare and commercial payor models, review the implications of operating under a bundled payment model in conjunction with other value-based arrangements and review case studies of organizations currently participating in these arrangements. 

Target audience: CEO, CAO, CFO, CMO, trustees, business development and strategic planning leadership, managed care executives, physician services, financial services and executives involved in population health-related strategies

Patient Service Navigator: Improving Quality, Services and Reducing Costs Under the Affordable Care Act

August 5 (2:30 p.m. - 4 p.m.)
Fee: $200 per connection (1 Audio/1 Internet)

This webinar will address implementing a Patient Service Navigator program based on a methodology to improve quality, services and reduce costs in caring for patients in a hospital setting. Under the mandate of the Affordable Care Act, the Patient Service Navigator is a means to address value-based purchasing to improve quality and the patient experience.

This webinar will provide the background information and the history of the Patient Service Navigator philosophy. It will provide actual lessons learned in the design, development and implementation of an effective Patient Service Navigator service that supplements the multi-disciplinary approach of the patient and family centered care philosophy by the integration of this staff member as a key component of the health care team. Whereby, this philosophy is based on the human touch of serving the patient and family with dignity and respect, collaboration, information sharing and partnership in the hospital inpatient experience. Evidence-based results will be presented to show impact on improving staff (nurse and physician) satisfaction as well as the satisfaction of the patient and patient’s family.

This webinar will provide guidance in developing a job description to include roles, duties and qualifications for this critical position in the health care organization. This webinar also will provide results of a daily log of activities involved to include huddling, rounding, staff coordination, resource search for discharge planning and leading a unit-based multi-disciplinary service improvement team. The webinar will reflect the methodology to integrate this service within a traditional hospital culture that also reflects a culture of sensing the needs of others with emphasis on patient and family with collaboration and doing things with the patient and family that emphasizes dignity and respect, information sharing and collaboration.

This webinar will demonstrate how this service helps to eliminate barriers to include breakdown in communication, coordination, information sharing and allocation of resources. The Patient Service Navigator will reflect the value of being proactive to eliminate potential complaints and dissatisfaction by addressing issues before they become a crisis. This proactive approach will support reduction in patient grievances, improvement in satisfaction and improvement in quality and safety of care. 

Target audience: Hospital and health system executives, nurse executives and performance improvement personnel

What's Going on with the RACs?

August 12 (9:30 a.m. - 11 a.m.)
Fee: $200 per connection (1 Audio/1 Internet)

There is a tremendous backlog of RAC appeals at the ALJ (Administrative Law Judge) and MAC (Medicare Appeals Council) level. There are currently about 500,000 pending appeals. To address the current appeals, it is estimated that 28 months will be required before new appeals can be considered. One of the main issues is that of documenting medical necessity for inpatient admissions. The appeals process and the ever changing RAC audit issues will be addressed in this program.

Target audience: CEO; COO; CFO; CMO; CNO; RAC coordinators; health care auditors; Chargemaster coordinators; billing and claims generation personnel; patient financial management personnel; cost accounting personnel; cost report personnel; financial analysts; financial planners, Managed Care contract personnel; revenue enhancement staff; physician services; physicians; non-physician practitioners; clinical directors/managers; and compliance officers

NoCVA HEN: Preventing Obstetrical Adverse Events In-Person Session

September 3 - September 4
Fee: $99 per person

The NoCVA HEN Preventing Obstetrical Adverse Events In-Person Session is a two-day program designed to provide both content and hands-on learning through simulation exercises to improve maternal/child safety around the management of maternal hemorrhage and pre-eclampsia as well as other adverse obstetrical events. The program will provide both beginner and advanced tracks. The featured speaker, James B. Hill, Associate Professor of Obstetrics and Gynecology in the Division of Maternal-Fetal Medicine at EVMS, will address the topic of pre-eclampsia. Day 2 of the program will engage participants in multiple simulations using EVMS’ state-of-the-art simulation lab.


  • Rapidly reduce errors by improving team performance

  • Unlock the power of simulation to reinforce evidence-based safe behaviors

  • Integrate evidence-based teamwork and communication methods and strategies (TeamSTEPPS®) into perinatal clinical skills simulations

  • Practice and assess effectiveness across multiple levels of simulation fidelity (i.e. mannequins, human simulation, immersive environments and ‘table top’ case-based simulation)

  • Develop an actionable perinatal simulation training improvement plan

  • Practice easy-to-use, scenario-based learning events with built-in evaluation

  • Understand the use of safety culture data and quality improvement methodology to reduce risk and improve performance

Location: Eastern Virginia Medical School, Sentara Center for Simulation and Immersive Learning, 651 Colley Avenue, Second Floor, Norfolk, VA 23501


12.0 Contact Hours from Northwest AHEC

Target audience: Each hospital should send a team comprised of three to five people who will be able to take the simulation education back to their hospital and serve as trainers. We recommend including a provider, a nurse and a clinical educator if possible.

The ROI of Empowered Patients: Leveraging Technology to Boost Patient Satisfaction Scores and Other Quality Measures

September 4 (11 a.m. - 12 p.m.)
Fee: $200 per connection (1 Audio/1 Internet)

This webinar will explain how Summa Health System, one of the largest integrated health care delivery systems in Ohio serving more than one million patients each year, leveraged technology to empower patients and realize a measurable return on investment (ROI) in the form of improved patient satisfaction scores, adherence and lower 30-day readmission rates. Discussions will focus on 1) the health system’s implementation of a web-based multimedia, interactive platform to engage patients pre-operatively; and 2) its post-visit, high-tech centralized follow-up platform for handling discharge phone calls, information collection and reporting to reinforce healthy behaviors and help patients be more compliant and achieve better outcomes. Participants will learn how these initiatives empowered patients, improved HCAHPS scores and helped Summa capture 100 percent of its 2012 CMS pay-for-performance incentive. Participants also will leave the webinar armed with practical, take-home information that will allow them to implement and measure similar strategies within their own organizations. 

Target audience: CEO, CNO, nursing leadership, CMO, CFO, physician leadership, chief quality officer, quality, service excellence and patient experience leadership, CIO, CMIO and IT leadership

Effective Utilization of Modifiers for Outpatient Coding for Physicians and Hospitals

September 9 (9:30 a.m. - 11 a.m.)
Fee: $200 per connection (1 Audio/1 Internet)

Program Topics

  • Overview of Modifiers

  • New Modifiers for CY2012-CY2014

  • CMS's Correct Coding Initiative

  • E/M Modifiers

  • Surgery Related Modifiers

  • Other Modifiers

  • Modifiers and the Chargemaster

  • Documentation and Compliance Issues 

Target audience: CEO, COO, CFO, CMO, CNO, Chargemaster coordinators, coding staff and supervisors, billing and claims generation personnel, patient financial management personnel, cost accounting personnel, cost report staff, financial analysts, physician services, physicians, non-physician practitioners, clinical directors/managers and compliance officers.

Creating Personal Health Experiences that Increase Loyalty

September 10 (11 a.m. - 12:30 p.m.)
Fee: $200 per connection (1 Audio/1 Internet)

Why are loyal patients worth more to your hospital than satisfied patients? Join in a lively discussion on the importance of going beyond satisfaction to create personal, memorable health experiences for each of your patients. You will hear how simple it can be to shift the attitude in your organization to better understand your patients and what they want out of their experience with you. Specific examples will be shared to demonstrate how to implement simple strategies that will turn the heat up on your traditional standards of customer service and develop loyal, referring patients. Be ready to shift your thinking and see your patient volumes increase by implementing these strategies to break free from the “sea of sameness” in today’s health care settings.

Target audience: Department managers, administration personnel, physicians, nursing staff, human resources and PR/marketing

National Patient Safety Goals (NPSGs): A Joint Commission Update 2014

September 11 (10 a.m. - 11:30 a.m.)
Fee: $200 per connection (1 Audio/1 Internet)

Learn from an expert strategies to ensure compliance with the NPSGs. This program will address patient safety issues, the underlying causes, and risk reduction. It also will focus on the application of the NSPGs from an organizational operations perspective.

Target audience: CEO, COO, CNO, CMO, pharmacists, medical staff personnel, nurses, outpatient/inpatient hospital leadership, The Joint Commission coordinators, performance improvement directors, risk managers, patient safety officers and compliance officers

Discharge Planning and Utilization Review (UR) Standards: CMS Update 2014

September 16 (10 a.m. - 11:30 a.m.)
Fee: $200 per connection (1 Audio/1 Internet)

The Centers for Medicare & Medicaid Services (CMS) has released the revised (March 2014) Conditions of Participation (CoP) interpretive guidelines for hospital discharge planning standards. Because of the CMS regulation penalizing hospitals for having a higher than average readmission rate, hospitals will continue to be impacted financially. This program will address strategies for effective discharge planning; it also will cover the CMS UR standards. 

Target audience: CEO, COO, CMO, CNO, social work leadership, UR staff and committee, discharge planners, social workers, case managers, transitional care nurses, clinical nursing leadership, nurse managers/supervisors, medical staff coordinators, The Joint Commission coordinators, quality improvement directors, risk managers, safety officers and compliance officers

Six Crucial Behaviors for Patient-Facing Employees

September 24 (11 a.m. - 12:30 p.m.)
Fee: $200 per connection (1 Audio/1 Internet)

Employee engagement is increasingly recognized as one of the key drivers for improvements to patient satisfaction; if we do not have the right people in the right roles and staff are not satisfied, they cannot be expected to adhere to even the best customer service training programs and sustained improvement plans. 

Target audience: Human resources, department managers, operations managers, administrators, PR/marketing

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