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VHHA Solutions Enters Partnership with FairShare Insurance to Support Employers and Employees
May 21, 2025
FairShare’s Reinsurance Model Helps Employers Generate a New Source of Funding While Enhancing Coverage for Employees
RICHMOND, VA – Virginia Hospital & Healthcare Association (VHHA) affiliate VHHA Solutions has entered into a new strategic partnership with FairShare Insurance, an award-winning supplemental insurance company that offers a unique reinsurance model that benefits employers and their employees.
FairShare Insurance supports organizations that offer voluntary employee benefits such as accident, critical illness, and hospital indemnity by reinsuring benefit plans. This helps reduce premiums, enhance coverage, and can return surplus funds to employers. That approach can help reduce staff turnover, boost employee satisfaction, and create a recurring source of funds for employers. The FairShare Insurance model helps employers maximize the value of employee benefits by enhancing coverage at a lower cost to staff. The funds realized from this model can be reinvested in wellness initiatives, employee health savings accounts (HSA), or other benefit enhancements.
VHHA Solutions will work with FairShare Insurance to showcase its turnkey programs to health care organizations and large employers.
“In a competitive talent market, job seekers are looking for a good professional home that provides growth opportunities and competitive benefits,” said VHHA Solutions Chief Executive Officer Matthew Marry. “FairShare Insurance provides employers with an innovative, cost-effective solution that enhances benefit offerings while delivering financial flexibility. The FairShare reinsurance model shields employers from financial risk and can free up resources for strategic reinvestment. We are excited to partner with FairShare to present this model to Virginia businesses looking to enhance their benefits programs.”
“We’re thrilled to partner with VHHA Solutions to bring FairShare’s innovative model to Virginia’s employers,” said Kirk Watkins, Chief Executive Officer of FairShare Insurance. “Our mission is to unlock the hidden value in voluntary benefits by delivering better coverage at lower cost, while returning 100 percent of reinsurance profits to the employer. This partnership allows organizations to reinvest in their workforce without additional budget impact.”
Visit the VHHA Solutions website to learn more about its endorsed partners, the solutions they offer, and to contact the VHHA Solutions team.
About VHHA: The Virginia Hospital & Healthcare Association is an alliance of 113 hospitals and 26 health delivery systems that develops and advocates for sound health care policy in the Commonwealth. Its vision is to achieve excellence in both health care and health to make Virginia the healthiest state in the nation. Its mission is through collaboration with members and stakeholders, to ensure the sustainability of Virginia’s health care system, transform the delivery of care to promote lower costs and high value across the continuum of care, and to improve health for all Virginians. Connect with VHHA through Facebook, Twitter, Instagram, TikTok, LinkedIn, and YouTube.
About VHHA Solutions: VHHA Solutions is an affiliate of VHHA that works to improve the overall performance of Virginia health care providers through the delivery of innovative solutions that meet their changing needs. VHHA Solutions provides products, services, and resources to help transform Virginia’s health care system through strategies to reduce expenses, improve clinical performance, and recover revenue for providers. Connect with VHHA Solutions on LinkedIn.
About FairShare Insurance: Winner of the 2023 Business Insurance Innovation Award, FairShare Insurance helps employers transform voluntary benefits into a strategic advantage. By reinsuring employee-paid coverages — such as accident, critical illness, and hospital indemnity — FairShare reduces premiums, enhances coverage, and returns surplus funds to employers. This innovative approach reduces staff turnover, boosts employee satisfaction, and creates a vital, recurring source of funds. Connect with FairShare Insurance on LinkedIn.
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FOR IMMEDIATE RELEASE
Julian Walker Kirk Watkins
Vice President of Communications CEO
(804) 297-3193 office (716) 776-7475 office
(804) 304-7402 mobile kwatkins@fairshareinsurance.com
jtwalker@www.vhha.com